Challenges
Genworks faced several hurdles in their telemarketing strategy:
- Low Conversion Rates: Traditional telemarketing methods delivered below-average outcomes, limiting the program's success.
- Customer Engagement Gaps: Ensuring consistent and meaningful communication with potential customers was a major challenge.
- Missed Opportunities: High disconnect rates during outreach led to the loss of potential leads.
- Scalability Challenges: Expanding outreach efforts without increasing workforce costs was proving difficult.
To address these challenges, Genworks needed a scalable solution to drive meaningful customer interactions and improve conversion rates.
Solutions
Vodex provided a tailored AI-powered telemarketing solution to transform Genworks’ outreach strategy:
- Optimized Follow-Up Strategy: Automated follow-ups reconnected with disconnected customers, reducing missed opportunities. Ensured customers had a clear understanding of the USG Scheme benefits.
- Personalized Communication: AI Voice Agents conducted tailored, empathetic conversations based on customer preferences and behavior Built trust and rapport, resulting in higher engagement levels
- Streamlined Outreach: Automated the initial engagement process to promptly contact all leads and Improved response rates by efficiently handling customer inquiries.
- Scalable Operations: Enabled Genworks to expand outreach to a broader audience without adding workforce costs. Ensured cost-effective scaling of outreach campaigns.
Results
The results achieved by Vodex’s AI-powered solution were exceptional:
- Enhanced Response Rate: Achieved a 46.4% response rate, exceeding industry benchmarks.
- Higher Conversion Rates: Outperformed traditional telemarketing with a 5.7% conversion rate, compared to the industry average of 2%.
- Reduced Missed Opportunities: Automated follow-ups reduced missed customer connections by 30%, ensuring better lead engagement.
46.4%
Response rate
5.7%
Conversion rate
30%
Reduction in Missed Opportunities